Michael Johnson

Director of Sales Systems and Enablement

Michael Johnson serves as Director of Sales Systems and Enablement at Prime Ledger, where he focuses on building the CRM, pipeline, lead qualification, reporting, and enablement systems that make the firm’s business development visible, measurable, and repeatable as it scales.

Prior to joining Prime Ledger, Michael served as Head of Inside Sales and Sales Development Programs at Pro-Vigil, a physical security and AI-powered monitoring company, where he led two revenue-generating teams. He drove a 4.1x improvement in pipeline efficiency by building AI-powered systems directly into the sales motion, including sales operations, lead scoring, call intelligence, and coaching tools designed to make increased output a function of structure and process.

Michael also brings significant demand generation and go-to-market experience, having led demand generation and inside sales development at Green Street and LiveFlow, where he partnered directly with founders and executive leadership to build go-to-market infrastructure. Earlier in his career, he founded and scaled Yotpo’s PLG SDR program and oversaw the company’s global demand generation strategy.